Date format in datagrid

<table width="100%"border="0"align="center"cellpadding="3"cellspacing="0">

                                                    <tr>

                                                        <td>

                                                            <divstyle="overflow: auto; height: 400px;">

                                                                <asp:GridView ID="grdViewGroup"AllowPaging="true"runat="server"AutoGenerateColumns="false"

                                                                    PageSize="10"OnPageIndexChanging="grdViewGroup_PageIndexChanging"OnRowCommand="grdViewGroup_RowCommand"

                                                                    OnRowDeleting="grdViewGroup_RowDeleting"OnRowEditing="grdViewGroup_RowEditing">

                                                                    <Columns>

                                                                        

                                                                        <asp:TemplateField HeaderText="Date Created">

                                                                            <ItemTemplate>

                                                                                <asp:Label ID="lblDate"runat="server"Text='<%#Eval("DateCreated","{0: dd/MM/yyyy}") %>'>asp:Label>

                                                                            ItemTemplate>

                                                                            <ItemStyleHorizontalAlign="center"VerticalAlign="Middle"CssClass="border"/>

                                                                            <HeaderStyleWidth="17%"HorizontalAlign="center"VerticalAlign="Middle"BackColor="#157AC0"

                                                                                CssClass="white_text"/>

                                                                        asp:TemplateField>

                                                                       

                                                                        

                                                                    Columns>

                                                                asp:GridView>

                                                               

                                                            div>

                                                        td>

                                                    tr>

                                                table>